In today’s world, more and more people use small screen devices to stay informed. And, even though “long copy sells”, short copy is easier to digest.
If you have a website, chances are that more than 35% of total visits come from mobile devices. Those are people reading your content on their way to work, on their lunch break or… any other break. Those are people that have subscribed with their private email and will get your notification on their phone.
Writing long sentences, paragraphs and articles on your mobile device doesn’t actually make them long. On big screen, they turn out to be concise and aiming for the point.
Small screens are harder to work with as there is less space. Adding keyboard to this smaller screen really puts you into mode where you need to be focused on your point. This helps your readers as well.
Finally, it is all just a matter of perception. If you feel comfortable reading the article, your audience will probably feel the same way as well.