The Secret of Writing a Quality Copy

12 Feb 2014

Crafting a quality copy could make a difference between success and failure, subscribed users and bounced visits, sales… and wasted energy. Luckily, there are guidelines you can follow in order to write a quality article.

The secret of writing a quality copy

Crafting a quality copy could make a difference between success and failure, subscribed users and bounced visits, sales… and wasted energy. Luckily, there are guidelines you can follow in order to write a quality article.

1. Focus & Prove Something

Generalised observation about the topic isn’t enough to write a quality copy. Your approach to writing a blog post should be serious as if you were writing an essay. Every work should be based on arguments and should answer the main questions (see point 2.). When you think about writing bear this on your mind: your work should prove something – one or few closely related thesis. It should prove a point based on offered evidence and your reasoning. Finding evidence usually requests reading the sources a couple of times.

2. Find the Question

Your first effort should be to formulate exact question that you are going to answer. Next are forming an opinion based on your source research and writing provisional thesis. Don’t attach yourself to this thesis, they should only be your starting points. Review them and try to find all possible anti-thesis as well as your likely answers to them.

3. Have Provisional Thesis

Why is it important to have this provisional thesis? There are many ways you can present your arguments, but only one is the right one: from first to the last sentence your arguments must be presented clearly, organised and convincingly. You must agree with me that process of forming an opinion is everything but organised, clear and convincing.

All successful methods of writing a quality copy (or any other work) consist of the following:

  • start with writing even before you think you are ready. While you are still in process of thinking don’t rely only on your memory, it might happen to you that some really cool ideas get lost. Write down everything interesting that came across your mind or what you find in reference. That will help you not only to have everything about the topic in one place but also in reviewing the topic itself.
  • don’t try to write and publish right away, avoid doing it “in one breath”, but write down things that seem interesting to you and about what you are forming an opinion. Even if you don’t know how everything will fit in the end, write it down.
  • don’t get lost in your writing freedom. Have always on your mind that your goal is to answer the given topic as best as you can, and focus your thoughts on reviling the topic
  • avoid writing the whole work from beginning to an end, and then correcting sentence by sentence, instead of that, try to write it in several parts. Don’t be afraid to delete one whole part or add one during your creation process. Give yourself enough time to think about every part of the blog post even if you don’t make any real changes on the post for a couple of days.
  • in the end, when you have quite completed and well organised draft of your thesis, check your sentences. Their content and sequence should be obvious and easy-to-understand to readers. They must be able to follow your thoughts smoothly and easily. There are two more important aspects in sentence revision:
    punctuality and ability of words you used in your work and
    economical – succinctly, but clearly presented opinions.

You’re now ready to write your quality copy. Start right now! ( But don’t publish it yet ;))

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