SEO Copywriting (who are you doing it for?)

12 Nov 2013

SEO copywriting is a topic that raises a lot of interest on the web in quite a long time as vast majority seems to be interested in pleasing Google. There is no doubt that people believe the more of the visits you have, the more conversion you’ll have. Read how to do it properly in our latest blog post. Enjoy!

SEO Copywriting Who are You Doing It For

SEO copywriting is a topic that raises a lot of interest on the web in quite a long time as vast majority seems to be interested in pleasing Google.

There is no doubt that people believe the more of the visits you have, the more conversion you’ll have.

However, they can’t be further from the truth.

The content that is hard to read is going to bounce off your visitors, and if your visits bounce, what is the point of your SEO copywriting?!

Well, maybe you’re looking into it the wrong way?

Unfortunately, a large number of people believe that SEO copywriting means putting an effort into tricking Google and other search engines.

Don’t bother with that. Instead, ask yourself the following question:

Do you care about the Google raking or about your audience?

If you want to write a quality copy, have it optimized for search engines and still keep a visitor, here is a list of things you should pay attention to.

Do keyword research

It will provide you with a valuable insight into peoples minds and will help you write better. But don’t push it too much. Nobody likes to see text stuffed with keywords and written only for ranking.

Be as specific as possible

While you’ll target the small audience, you’re most likely going to attract the people who know exactly what they are searching for. So focus on “two bedroom flat in Stuttgart” rather than “apartments in Stuttgart”. People that know what they need are specific in their search, so you should be too when offering them a value.

Set an honest and transparent title

While setting a title we often forget the importance of being transparent to what we actually offer. This is what will attract your visitors to click on your link on search results page. So give your audience a clue what will wait for them once they open your page. If such thing is needed – provide them with call to action.

Be clear what you’re about

Pretend for a moment that you’re a customer and that you’re visiting the website. Would it be clear to you what the copy is about? Would it be clear what you’re offering? If not, fix it and you’ll benefit from it just like your visitors will.

Do guest posting

Guest posting means writing articles on other blogs. This will help you build a relationship with new people who might return a favor and provide you with great content. It will also help you reach new audience and will provide you with backlinks.

Don’t ignore social networks

Facebook fans and Twitter followers have become really important distribution networks. If people are to follow or like you they are more likely to share it with others and attract new audience. But don’t just publish your own links. Ask yourself what is in that like or follow for them. Are they going to learn more than what you already have to offer on your website?

The number of shares will help search engines position you better.

Conclusion

Always keep your audience satisfaction top priority and traffic will come. Don’t just write for search engines, do copywriting to provide value and build lasting relationship.

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