Make Clients Love You by Choosing The Right Color for Your Website

31 Dec 2013

When a visitor opens your website, before they have even seen anything, they will notice the color that is dominant. Color is the easiest to abstract – even with your peripheral sight. Learn how to choose the right color and make your visitors remember you!

Choosing color

When a visitor opens your website, before they have even seen anything, they will notice the color that is dominant. Color is the easiest to abstract – even with your peripheral sight. The color they see will communicate with them on an emotional level. This is why it is important to choose the right color to make clients fell in a certain way about you even before they discover what you have to offer.

It is not a secret that different colors cause different emotions, so what should you do is choose emotion you’d like to cause, and work back to setting up a color.

We have prepared the list of colors and their meaning, so you should choose the dominant one, and then create a color scheme like a professional designer.

Red

Red is the color of passion, and always a good choice to make point, or get the attention. If used on website as a general color, it can cause following emotions:

  • Passion
  • Excitement
  • Heat
  • Danger
  • Living on the edge
  • Speed
  • Energy

Orange

Orange, although close to red on color wheel, causes people to feel different emotions. These emotions include following:

  • Warmth
  • Vitality
  • Reliability
  • Playfulness

Yellow

The yellow color is happy color in general. If used properly, it can help you make visitors feel following emotions:

  • Optimism
  • Creativity
  • Cheer
  • Happiness

Green

Green is the fresh color. It presents feelings usually connected to following meanings:

  • Serenity
  • Health
  • Growth
  • Nature
  • Freshness

Blue

Blue is possibly the most abused color, as you will notice a lot’s of companies are using it – especially in software development. It evokes:

  • Security
  • Truth
  • Stability
  • Loyalty
  • Reliability
  • Open communication

Purple

Purple color is most often interpreted as:

  • Spirituality
  • Intelligence
  • Wealth
  • Royal
  • Sentimental
  • Sophisticated

Pink

Pink color is bright & energetic, and makes people feel:

  • Youth
  • Energy
  • Excitement

Brown

From all Charlies in the world people really love Brown. However, brown color does not provide the same feelings a Charlie. It makes people believe that brand possess following values:

  • Durability
  • Class
  • Age
  • Stability
  • Relaxation

Black

Be careful with this color. It can cause people fell positive emotions, but too much black, and you’ll end up making your website look morbid. With the right usage of this color you can cause people to feel:

  • Power
  • Drama
  • Strength

White

White is always a good choice for any design. However, lines need to be introduced to guide visitors eye, as eye can be easily lost. So, when using white, make sure you make content readable.

White is presenting:

  • Simplicity
  • Cleanness

These are some of the basic colors and can be combined with others to make your visitors feel harmony of colors used on the website.

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