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How to create newsletter in Magento

  1. From Magento Admin panel to Newsletter→Newsletter Templates
  2. On top right click "Add New Template"
  3. Fill in: Template Information
  4. Click "Save Template" button

Even if you consider email marketing to be outdated or even irrelevant, you need it for your online store, that’s for sure.

Magento offers you to create templates and communicates with different customers about different subjects by using Transactional emails – automated email messages that will be sent out to your customers.

This tutorial will show how to manage newsletters and how to use newsletter templates.

If you’re logged in to your Admin Panel, navigate to Newsletter item in the main menu, and click on Newsletter templates. (screenshot)

How to create newsletter in Magento
Click on Newsletter Templates and you will see a screen with templates that you have previously created, supposing you did so.

Now, click on the Add New Template orange button in the upper-right part of the screen.

How to create newsletter in Magento
Next, you need to enter general information about the template such as template name, template subject, sender name and email and then – enter the content/text of your email.

Make sure you leave unsubscribe link in the bottom of the page – after all you don’t want to be intrusive and you want to give your customers choice whether they will receive your updates or not.

How to create newsletter in Magento

So, after you entered the text you want to send to your subscribers, you can upload a picture by clicking Insert/Edit image.

Next step will look like this:

How to create newsletter in Magento

Click Browse, find your picture, and note that even though you have browsed and uploaded the desired picture, it will not show right away (in case you expect it).

It will start uploading only after you click Upload Files.

When the file is uploaded click on Insert File orange button in the upper-right part of the page.

You can also create a folder if you have the need to add multiple pictures and you believe it will be easier and more organized.

Also, under Appearance, you can adjust how will the template appear – alignment, vertical and horizontal space, borders and styles.

When done click – Insert.

And you’re done!

How to create newsletter in Magento

Just click on Save Template orange button in the upper-right part of the page and welcome the success page!

And remember – never misuse the trust of your customers and/or subscribers.

Make sure that your content is relevant, interesting and never spammy.

Create newsletters that will engage your customers, that will help you build your brand and help maintain your good reputation!