Launching online store is something that calls for a toast, one loud hear hear to new orders, smooth checkouts, bugs staying away, and stocks disappearing in a blink of an eye!
But in order to ensure impeccable execution of all your tasks and avoid big and small disasters along the way, you need to have equally impeccable to-do list, hopefully with green check marks popping all over the place.
Hints of green that will give you confidence and confirmation that everything went great.
Throughout the process, store owners are usually burdened with CMS, product pages, checkout, and other important elements of online store.
Crucial website elements, if you will.
Indeed, no one can argue priorities, but still, it seems as if details, are something that often gets sidelined, left to be taken care of post launch.
Even worse – when something stops working.
Go and (con)figure it out!
Number of products on page is something you can change easily and that could hardly affect the way you do business.
Store can go live, survive, and be successful without a favicon, that’s for sure.
We couldn’t agree more.
But, we also think that setting up everything properly before your big launch, will make everything easier. That is why you should always take your time and double check everything.
Check sitemaps, shopping cart rules, user roles, inventory.
Check email templates, contact forms, pagination, load times, icons and all those bits and pieces.
After all, the only thing that is supposed to be taken care of after launch is – shipping orders.
That is it.
That is why we decided to kick of series of articles and remind you of settings you might have disregarded or didn’t paid much attention to when building your eCommerce website.
All necessary adjustments can be performed from admin panel, if you navigate to System, choose Configuration and select General from the left hand side menu.
Without further ado, we suggest you get comfy and start going through your website with nitpicking mode On.
1. Check countries options
Setting up countries options is something you need to sort out before launching your store.
It is one of the basic prerequisites that will ensure successful purchases on your store – store owner having the possibility and resources, to ship orders to a certain destination.
Not knowing how to make your shipping arrive to Fiji, and allowing customers to enter their credit card details and check out, will turn out a great order into a mild headache.
Yes, that was an understatement.
It can pretty much turn into a disaster so you might want to rethink where and how you can ship your products.
These settings are easily manageable from Magento, all you have to do is head over to your admin panel and set everything up in a matter of moments.
Choose General from the left hand side menu and choose Countries options.
First field is Default Country – this is country where your business is located and registered.
Second field – Allowed countries are countries where you will actually be able to ship your orders.
For multiple selection, as always, hold cmd while selecting country.
Presentation is everything though.
Have in mind that it is beyond crucial, not only to figure out how and where will you be able to send your products, but also to convey the message to customers that you are able to do so.
Check out how Mousejaw managed to turn page with purely informative character into a fun read by incorporating creative banner.
Get your creative juices flowing and create something authentic and recognisable!
2. Personalize your store
Next, check have you personalized your store and have you done it properly?
Under HTML head, you can add favicon, titles, keywords and much more. How it’s done?
If you already have your favicon, you can simply upload it in your preferred format.
In case you still haven’t created one, we suggest you use any of the favicon generators available online.
If you need to retrieve your favicon from your old website for example, or any other place on web, you can easily do so by copy pasting the following URL to your browser:
It works like a charm!
Next, change default title, and make sure you check and remove default description as well as default keywords and insert those that will do a great job reflecting authenticity of your brand, always thinking of how it will affect your SEO rankings in future.
Also, make sure you keep your description under 160 words.
Make sure your default robots are set to INDEX, FOLLOW, important setting that will suggest search engines how should they index your online store.
Further more, this is where you can personalize your Header and Footer and use it to convey your message once more.
And not only that, you can use your header to announce new products, declare to the world that you will offer free shipping and much more.
As long as your message is subtle yet informative, and as long as it complements your idea on how your header should look like while following website’s aesthetics at the same time – you are good!
Check out this amazing example – Peter Nappi used it to notify customers that orders over $100 will qualify for free shipping. Nice!
Make sure you delete default message and welcome everyone to your brand new store, your style!
Now, all you need to do is not forget to set up your amazing store logo that and brag about it all over your, very important, transactional emails.
3. Set up currency options
Similar procedure should be followed when setting up your currencies.
Magento will place the USD as a default one, and it is a must to head over to Configuration and navigate to General – Currency Setup once more, set up your currency and mark additional ones that you will accept on your online store.
Good job, move on to personalizing your store’s email addresses!
4.Set up store email addresses
Your store needs to have multiple active email addresses in order to get up and running successfully.
Personalizing these emails can help you create a bond with your customers, since the feeling that someone is actually behind [email protected] will reassure them that even if they stumbled to a problem, or have the need for further explanation regarding orders/shipping, they will actually be heard.
Set up your addresses in Magento easily, as seen on screenshot below.
If you really wish to show that you are there for your customers, you can always follow this amazing example and add a bit of twist to your CTA’s as well.
And statistics are backing that claim – Campaign Monitor states that – “74% of marketers say targeted personalization increases customer engagement.”
Not only that, but chances are that Email Paul button will fall into this statistic as well – “53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact.”
5. Enable contact form
You will most certainly need contact form on your new online store. And doing so in Magento in pretty straightforward.
Simply search for Contacts in the left hand side menu and you will see page where you can enable Contact Us form and specify its details.
Take a look:
Enable contact form by simply choosing Yes from the drop down menu. Similar procedure should be followed when deciding on how will the sender be, as well as which email template will be used.
Note that options in drop down will depend on senders and templates you have previously set up in Store Email Adresses step and Transactional Emails respectively.
When it comes to contact forms on your online store, you should also have in mind the usability.
It is always good option to rethink and choose among two commonly used options – mailto links and contact forms.
The fact that mailto links will simply open email client and make it impossible to track everything, is something you should definitely take into consideration when making your decision.
Contact forms on the other hand can be easily trackable and offer valuable feedback on your buyers guiding your decisions towards the best experience for your customers.
Also, contact form can trigger another event, let’s say a thank you note with a promotional code for example, that your customers will most definitely appreciate!
Take advantage of simple old thing such as contact form and make it a constructive element of your online store that motivates users come back and interact with your business.
To conclude – when running eCommerce website, you need to avoid neglecting what seems to be marginal at the moment, and rethink every single letter, box and button.
Even the smallest detail – from displaying currencies to contact forms serves to build your store’s image as a whole.
Make it a masterpiece.