StuntCoders · homepage redesign · internal review

Three concept directions

Each concept is a full homepage as a self-contained static HTML file. Same content strategy, same sections — three different visual personalities. Open each, scroll it fully, then decide which direction (or which mix) to develop.

A — Precision Light

light · engineering blue · Space Grotesk

The safest premium upgrade. Cools today's indigo into an engineering blue, sharp radius, hairline grids, a technical system-diagram hero. Quiet engineering confidence — "nothing here is an accident."

Reads like: Linear (light), Vercel docs, European minimal design studios.

Best if: you want evolution, not revolution — existing clients should still recognize you.

B — Systems / Dark Lab

dark · electric violet + cyan · Sora

The boldest repositioning. The site as a control room: dark canvas, live-feeling ops console hero, agent status lines, mono labels everywhere. Maximum distance from "WooCommerce support shop", strongest AI-agents signal.

Reads like: Vercel, Supabase, Railway, Linear dark.

Best if: the AI-automation story should dominate and you want to look like a technology company, not an agency.

C — Warm Editorial

warm paper · deep petrol · Fraunces serif

The trust-maximal route. Commerce engineering as craft atelier: magazine-cover serif headlines, generous whitespace, slow calm rhythm, one dark editorial band. Sells tenure and senior humans, not machinery.

Reads like: Stripe Press, Pentagram, high-end consultancy sites.

Best if: your buyers choose on relationship and trust — "the engineering department you always wanted."

D — Blueprint

A-family · stark white/ink + cobalt · Archivo

A bolder take on precision: the site as a technical spec sheet. Centered cover statement, ruled fact table, oversized outlined index numerals, section numbering ("Section 01/04"), zero border-radius. More graphic and assertive than A, same engineering rigor.

Reads like: a Bauhaus spec sheet, studio sites like Base or Muoto.

Best if: you like A's rigor but want more graphic punch and a centered hero.

E — Field Notes

C-family · ivory · forest green + terracotta · Spectral

The nature/craft take on warm editorial: a field journal for commerce engineering. Contour-line artwork, "chapters" instead of sections, clay-orange margin notes, forest-green dark band. Slightly more playful than C, still senior.

Reads like: a naturalist's notebook, Patagonia's editorial voice, premium outdoor/craft brands.

Best if: you like C's warmth but want something less corporate, more "artisan workshop".

What all of them share (content strategy)

Reports behind these concepts: docs/ui-workflow/ · Full spec: docs/ui-design-spec.md