There are so many resources out there helping stranded store owners get to the right path when it comes to social media management.
Small business owners rely on analytics to get insights into what are the resources driving most of the traffic to their store, so they could make sure they are bringing data driven decisions.
And if you are not detail oriented, becoming stranded yourself can happen easily.
The most probable scenario is that you are all alone, without large teams to handle everything for you, or at least help you out, so you rely on customers, forums or maybe friends to give you valuable feedback.
Assuming that you are a complete novice, struggling to get started in both – photography and advertising – we have assembled this guide to help you improve the way you present, not only your products, but your online store as well.
So, if you are barely pronouncing PhotoShop, if you get baffled when thinking about layers, saturation, contrasts, or layer groups, this guide will remove every doubt you might have had, and help you focus on truly nailing your product photography on social media platforms.
And, if you are a beginner when it comes to social media management, it will help you adjust your images to different requirements of different social media platforms when publishing or advertising.
And not only that – you will have to create impeccable images for other website elements – slideshows, banners, your blog, and really get to the bottom of good and bad practices.
Some would say that with so many resources available online, it has never been easier to create great images or run successful marketing campaigns.
But we might disagree.
With social media driving substantial traffic to your online shop, you have to be cautious when it comes to ways you present and promote your products.
What does that mean?
Simply, you have to know all those tips and hacks, as there are many.
You need to be present promoting your online business across all relevant social media platforms, not only by posting, but relying on sponsoring your posts and running ads to drive traffic and increase conversions on your online store.
Setting up Facebook page and getting familiar with best practices is probably something you have done even before your online store was live and ready for your customers.
It is a usual starting point for many business owners, and it might seem it is quite easy to handle – add profile image, set up cover photo and start posting.
It seems rather easy, but there are a few catches.
Facebook, in their Help Center writes about all those details you need to remember when it comes to your profile image:
“Displays at 160×160 pixels on your Page on computers, 140×140 pixels on smartphones and 50×50 pixels on most feature phones”.
You probably already have everything set up for your store to get up and running, and logo was supposed to be one of the first thing you created.
Now go ahead and proudly set it up as your page’s profile photo and remember – your image has to be at least 180×180 pixels and it will always be shown as a square.
Your cover photo will be displayed at “828 pixels wide by 315 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones”
Most definitely, Facebook will be greatly important part of your marketing strategy as a whole, as you will use it to promote your online store, drive traffic to your website and raise your brand’s awareness.
That means that you will need to get familiar with Facebook ads, and the first rule of thumb is definitely – you have to have great images!
They need to pop out and stand out making your ad enticing overall.
You should try and add multiple images to your ads (Facebook allows adding up to six images alongside your ads and at no extra cost) and discover which one is performing best.
Always test performance of each image an make sure that you have chosen the one that will give your add highest possible performance rate.
When it comes to image size, Facebook recommends uploading an image that is 1200×627 pixels for your ads.
Depending on the type of the ad you need to set up for your online store, you will be provided with image size recommendations.
However, if you plan for your image to appear in Facebook’s news feed – you will have to go with 600 pixels minimum.
Horizontal images will be 504 pixels wide, while vertical ones will be scaled to be 504 px high.
One of the very important things to remember is that you need to keep text under 20%, according to Facebook’s advertising rules, otherwise, your add will not be approved.
Header image size when posting on Twitter should be 1,500 x 500 pixels, background image should be 1280 x 1024 pixels and your company’s profile photo 400 x 400 pixels.
Images you add to your tweets should be 1,000 x 500 pixels.
Adding image to your tweets will most certainly boost your tweet’s engagement and give visual support to your tweet making it highly recommended you add one.
And remember, you can use your high performing tweet, paired with a great image and use it to create your campaign.
In case you wish to create campaign on Twitter, you need to prepare image that is ideally 800 x 32 pixels wide.
The only editing option you will have when posting is to zoom in/out your image.
Choose your photo editor
Everything representing your business has to be spot on, and that is why you need to be familiar with image size conventions and available tools that are easy to use – the ones that you can use online, as well as free programs you can download.
Canva changed many things when it comes to visuals. Now, you can easily log in and Canva will give you spot on advice when it comes to image dimensions you need, and offer great solutions if you wish to edit your images additionally.
Simply, hover over the graphic you need for your blog/ad, and you will see recommended dimensions underneath. Amazing!
Picasa will let you edit images easily and with great results.
You can easily import your images from both iPhoto or Google Photos, and images stored on your computer will be there, nicely arranged in folders.
Once you choose photo you wish to edit, you will be offered basic options – to crop, retouch, or add filters to it.
Still, if you previously downloaded Picasa, you will be able to use it. The only thing that will change is that no new updates will be released.
All images that you stored or edited using Picasa, will be available in Google Photos as of March 2016.
Creating collages in Picasa is a great experience, as it offers many options, and it’s rather easy.
Also, it can be very useful if you are looking for new ways to present multiple products at once.
Take a look at how Knor used collages to effectively present their offer:
We are positive you will use Picasa frequently, for some fast and easy cropping, collage creating or photo straightening.
Image Optim is a must when it comes to blogging for your online store. Service is free and it’s easier than you can ever imagine.
Simply drag and drop your image and let image optimizer do its thing.
Optimized images are more suitable for not only web pages, but newsletters, Google drive, and even your computer. Make sure you optimize them as much as you can in order to avoid cluttering your website.
GIMP is open-source editor used for image retouching and editing, resizing, cropping or free-form drawing. It is a good alternative to using PhotoShop, although it is perfect for both – advanced users and beginners.
Is a perfect solution if you are an intermediate. Removing haze, sharing and editing is a seamless experience.
It does come with a price though – after your free trial expires and you are left completely blown away with Lightroom’s possibilities, you will have to pay US$119.88/yr or US$49.99/mo.
Downloading Photoscape never proved to be a bad decision! It is extremely easy to use, and you will have all the features you need to edit your photography like a professional.
Creating collages, adding frames or filters is intuitive and easy and you will surely benefit from it.
We already wrote about Picture Perfect – ultimate online service that can help you create amazing imagery, simply cut out for selling online.
They will remove your background in a matter of seconds, helping you create impeccable images to share online and use in your ads.
And while at it – advertising on Twitter using images only, is a great advice coming from Twitter blog!
Identical idea behind these two services is what will allow you to create images in a real life, inspiring setting that will simply make your potential customers engage.
It is great for showcasing your product, as you can easily (by typing URL or adding screenshot) place your product in the middle of a beautifully arranged scene/space.
Another great thing is that Placeit will tell you exact image size you need to use in order to fit in into chosen setting. Amazing!
Vizzlo is a tool that will help you share relevant information in a visually captivating manner. Presenting boring charts and loads of data in a form of a burger and we’re positive your reader’s reaction will be amazing.
You can easily assume that Lunapic is sketchy and does not offer much. But we suggest you give it a chance – removing background, cropping, blending images and posting them directly on Pinterest or Facebook is extremely easy and useful especially if you are a beginner.
Picmonkey will become your favourite tool definitely. Abundance of filters, textures, frames and themes will blow you away! We strongly recommend it.
Make sure you let us know what is your favourite tool and what is it the secret sauce you use when editing your photos.
Hopefully one from our list will be a discovery for you and become your go-to software when it comes to editing images for your online store.