If you are reading this, you are probably an online store owner that is either thinking of starting a blog for the shop, or is already running an eCommerce blog, but struggling with new ideas. It might also mean that by now, you are well aware of all the benefits of running an eCommerce blog – and step one is knowing what your content should be about.
It is always worth emphasizing how important it is for your blog to be educational and informative.
If all of your blog posts are simply promotional, inviting your visitors to give their money to you right away without bringing any value to them first, will beat the blog’s purpose.
This is why you should always think of the (potential) customer first.
So before we take you to a set of best types of new blog post ideas, we want you to be absolutely confident of who your target customer is:
- what is their average demographics,
- what is it that they are looking for,
- what kind of problems they are often having,
- what information they might need.
As you will see below, this will give you a great foundation for numerous types of post that can be used over a long period of time.
So let’s get going!
1. Tutorials and how-to’s
If there are posts that simply scream ‘educational’, it’s tutorials and how-to posts.
Even though the idea of it might seem very basic and simple, you can literally come up with dozens of blog post ideas that will serve as a tutorial or a set of directions on how to get something successfully done, regardless of your industry.
What are the questions that you constantly keep hearing from your customers?
What do people struggle with? Help them out!
This can be a simple text post, or it can be enriched with a video, detailed step-by-step images or broken down into a series of posts.
Here is a great example of a step-by-step guide to SEO written by Neil Patel. It is completed with a video, loads of imagery and detailed and useful list of examples.
You might look at lists as only a way of writing tutorial type of posts, but there is so much more to that.
Your lists can be focusing on tips, ways, reasons, steps, products, or simply anything that you can, well, list, that makes sense and brings value to your readers.
Here is a great example of a blog post in form of a list written by DemacMedia.
The greatest thing about lists is that they are very easily digestible and, according to BuzzSumo, have a certain level of shareability.
This means that such posts might get a reach beyond your existing audience and help bring in more potential customers as you are bringing them useful information this way.
3. Industry news
You definitely don’t need us to tell you the benefits of keeping up to date with everything that is going on in your field of expertise.
But did you ever think of the ways your audience could benefit from these news?
Here is a great example of industry relevant news:
And again, this works for virtually any industry. If there are news and updates that relate to your product, or a problem that your product solves – write about it!
Think of the ways those industry news affect your audience. This way, you are showcasing that you are constantly having your audience and customers in mind, while you are also building up your reputation as an industry expert.
4. Questions and answers
We mentioned questions in the tutorials earlier, but let’s take them a step further.
Think about the emails, tweets, comments and messages you are receiving from your audience, both from your existing customers and from those who are thinking of buying from you.
What do they ask you about your products? What do they want to know before they buy? Do they have questions after they buy? What are their biggest concerns?
Are there questions you hear quite often and a lot of people seem to be asking you the same things?
This is a perfect idea for a post!
Here is a great example from Nordstrom’s blog. After realizing people often searched “what to wear with booties”, they created this blog post and offered a solution.
Depending on your industry, you could execute this in many different ways.
If the questions you receive require a short answer, you could fit these in one post.
If you, however, hear many questions that are more in-depth and require a detailed answer, you can make a whole post out of one question.
One thing we want to bring your attention to: make sure you actually reply to the email, comment or a message that you actually received the question through, even if you will publish the answer to that question that very same day.
They want to hear from you!
Then, once you have that sorted, jump onto your new content idea.
You can do these types of posts as frequently as you wish, obviously depending on the frequency of the questions you receive. If you have them often, make it a recurring series (e.g. weekly, biweekly, monthly) or simply create such posts as the questions come in.
5. Company news
And when we say company news, we mean it in the least promotional way!
Your eCommerce business might be a one-man band or you may already have a large team, but new and exciting things that happen to you can do a great job of putting a human face on your brand.
Did you recently hire new people? L’Oreal presents their employees under “Get to know us” category, and they do it quite well.
Did you create a whole new line of products?
Have you or some of your staff participated in a conference, charity event or anything else that might showcase the people behind the business?
After launching their new Valentine collection, Misguided decided to present the photographer behind the whole project.
All of this (and so much more) can be done in order to make your brand more likeable and personable. This will also work well throughout your social media, making it easy for your audience to interact and identify with you.
Now… Brainstorm some more!
Okay, we have listed all these various categories and places you might source your new ideas from.
Ideally, you have probably come up with at least a few topics from each category above that you still haven’t written about.
Try to write down as many as you can.
Now, take a step back and think about these topics from different angles. You might have a list of best practices within a field in your industry.
Can you think of a similar list, but this time of practices to avoid? If your ideal audience covers a wide range of demographics, can you cover the same topic in different ways, directed for different age groups?
Options are endless.
Your next step now is to simply get down to brainstorming!
We have given you some ways to come up with months’ worth of blogging ideas. Don’t forget to always keep your customers in mind and ask them for some honest feedback – they will definitely appreciate it.