If you followed our advice, you are probably already blogging for your online store. And, if you followed it closely, you are already seeing results. Now, we decided to help you by suggesting tools that we believe you cannot afford to ignore if you are trying to reach customers for your online store through content marketing.
We assume that you have already found your preferred blogging platform and started publishing unstoppably.
If that is not the case and you are still struggling, forgetting to schedule your posts, passing through a nightmare of changing fonts/headers/footers or cannot even determine which blogging platform would work best for you and your online business, scroll down and hopefully, you will have all the answers by the end of this article.
If you are in the begging of your eCommerce and blogging adventure, you need to decide which platform you are going to use.
In StuntCoders, our “weapon of choice” is WordPress.
We have several reasons – it is simple to use, intuitive and can save you loads of time you would otherwise spend trying to figure out how to find your way around any other blogging platform.
It offers wast selection of themes and templates.
You do not need any particular set of skills to create a blog that will look like it took whole team of professionals and months to build.
It is easy adjustable to suit your needs and has a built in blogging feature.
It is by no means perfect, but it has gathered large community which makes it easy to find the answers if (and when) you stumble.
Another benefit is that by determining user roles you can make it possible for the entire marketing team to be included and contribute.
Now that we have one problem solved, let’s go a bit further.
We will assume that you will schedule your posts to be published through WordPress, but you will need tools to share it across social media.
Ultimately, your goal has to be converting readers and visitors into customers, so we will suppose that you have adjusted themes for your content accordingly.
When you are done and completely satisfied with your new article, its time to share share share.
Always have in mind that you have to share it following certain conventions related to a specific social platform.
When it comes to Facebook you can simply add your article (always complete it with an image) and create a post.
Instead of hitting “publish” right away, choose “schedule” and determine date and time when your post is likely to have its maximum reach.
Don’t let anything be proverbial – follow analytics and discover when is the right time to share your content.
Follow your audience’s behaviour and see if they are into infographics, articles or maybe photos or videos and then adjust your posting accordingly.
Scheduling posts will save you loads of time and make it possible for you to devote attention to your products while keeping your Facebook Page up to date.
If you are an avid tweeter, we suggest you always shorten your URL before attaching it into a tweet.
We use bit.ly and we suggest you do the same.
Bitly is free (you can upgrade it of course) but basic version will offer url shortening and useful statistics.
When it comes to scheduling your posts, we advise you to choose between Ow.ly and Crowdfire.
Or simply – use both. Owly will essentially offer you to schedule your tweets and shorten your URL.
It can be quite convenient as you do not need to go to Bitly first, but finish everything in one place and get valuable feedback and statistics in return.
You can also use Owly to manage multiple accounts which can be super useful.
Do not expect to be blown away by how Owly treats your Facebook posts and do not expect insights into statistics, as they are non existing.
Again, use Facebook scheduler, it is by far the best solution.
With Crowdfire on the other hand you can schedule your Instagram posts and your Tweets. Crowdfire can be quite useful since it will determine what is the best time to tweet and ease the scheduling a bit. You will also have an insight into non followers, inactive followers and you will be able to whitelist, blacklist and perform a friend check. Same goes for Instagram.
Talking about visual identity for your blog, there is only one thing that you cannot afford to miss – her highness – Canva!
Canva is amazing and it will make your blog posts look like they came from your own team of designers.
Use it to create tutorials, Pinterest graphics, giveaway posters for your online store, greeting cards to your loyal customers or simply to publish something that you wish your customers could see.
It is free to use, but certain elements can cost $1 to download.
BuzzSumo will give you insights like no one else.
It will show you which ones of your blog posts have been shared the most.
What you need to do is simply enter main keyword, or enter domain name and you will see the results.
It can be of great help when determining how to channel your inspiration and adjust your time without wasting it trying to create content that your visitors ignore.
We highly recommend it!
Of course, Google analytics should definitely be the first thing you have bookmarked since you started developing your content marketing strategy.
Always make your content readable and use Google Analytics as it will always be the best showcase on what works with your website’s visitors and you should never ignore it.
If you are in need of some great photography, read our choice of free non stock websites that are all licensed under CreativeCommons 0 licence and are completely free to use and distribute and stop worrying about imagery for your blog.
In case you don’t have a favourite go-to website, AllTheFreeStock offers everything in one place – including free icon sets, sounds and photography.
If you doubt your writing skills, we suggest using Hemingway – it will solve pretty much every dilemma you could possibly have.
Last but not least – email marketing.
We suggest using MailChimp for various reasons – you can target customers based on several preferences, previous orders made and make many more adjustments.
You can easily automate your emails and check the outcome by using their report feature.
Remember, emails have high ROI rate and can do wonders for your online store if used properly.
To sum up..
Talking about scheduling, there is loads of reasons why you need it.
Assuming you own small online business or a medium size online store, you are your store’s content manager, art director, CEO and customer support.
If you are doing it all and you have realized that blogging for your store can help your business grow, you are the one that will ultimately be in charge.
And of course, shipping/delivering your orders will always come first.
Scheduling your posts can save huge amount of time and help you focus on what is truly important – your products.
Without them, even your content is irrelevant.
That is why, we suggest you take your time, organize everything neatly and get the weight of your shoulders by using some of the tools we mentioned in this post.
If you have different tools that work for you, perfect!
It is simple – you can save time and still achieve huge thing for your online store – visibility and customer acquisition through keeping your blog bursting with creativity, offering useful advice to your customers, and keeping it up to date at all times.
Make sure you let us know is there any amazing tool you cannot live without.
We will be happy to complete the list with your suggestions.